White also has a particularly distinct role in the perceptional aspect. In comparison to other colors, white exudes a positive impression, reminding users of clean, pure, refreshing, beautiful, gentle, and natural sentiments (Saito, 1996). Therefore, selecting appropriate colors and, consequently, conveying the desired product emotion is an essential process in product design. Color is what ultimately attracts consumers and convinces them to purchase a product. Moreover, color is of great importance for deciding product emotion, and it is regarded as a vital element for showing the relationship between a product and its function, shape, material, etc. As an example, red is associated with exciting and stimulating emotions, whereas blue is associated with secure and comfortable feelings, and yellow with cheerful and joyous ones. According to Wexner (1954), every color has its own characteristics and each color induces different feelings. Humans experience diverse colors throughout their daily lives, and it is well known that color significantly affects human emotions and feelings. International Journal of Design, 8(2), 61-70. The emotional characteristics of white for applications of product color design. Designers can select an appropriate color of white based on the type of emotion they wish to elicit, and objectively check the validity of the selected color.Ĭitation: Na, N., & Suk, H. Relevance to Design Practice – The results can be usefully employed during the final phases of product design when designers experience difficulty in deciding color, gloss, and texture. Keywords – Color Emotion, Color Evaluation, Color-Material-Finishing (CMF), Product Color, White In conclusion, this study provides empirical evidence on the emotional responses of different shades of white, and supports designers to find an appropriate color for designing white based products. In addition, although color was the most dominant element that decided product emotion, gloss and texture were also found to influence the emotional characteristics of products. Consistent tendencies were observed in Experiment II and Experiment III, confirming the validity of the results. In Experiment I, white was identified to be dominantly more elegant in comparison to the other colors in Experiment II, the emotional characteristics of 25 shades of white were assessed to derive an equation for predicting the emotional quality based on the color attributes of different shades of white lastly in Experiment III, 1:1 scale mock-ups of mobile phones, coated with various shades of white as well as different levels of gloss and texture, were employed for further emotional assessment of white products in real-life situations. The study involved three experiments: Prior to the main experiments, the emotional characteristics of 13 basic colors were evaluated from which four factors, flamboyant, elegant, clear, and soft were extracted to facilitate the evaluation of white in the subsequent experiments. This study aims to investigate the emotional characteristics of various shades of white. gif) or VIDEO (.mp4, YouTube link) that highlights the problem.The Emotional Characteristics of White forĭepartment of Industrial Design, KAIST, Daejeon, Korea The colour mood should affect the appearance/lighting. What was SUPPOSED to happen if the bug you encountered were not present? Observe that all non-default colour mood settings look exactly the same as default.Either create a scenario in the scenario editor and select a colour mood other than default, or start a skirmish on a map that uses a colour mood (e.g.Check that map lighting is enabled in the options menu and that there are no mods active that affect colour mood.List CLEAR and DETAILED STEPS we can take to reproduce the issue ourselves… Be descriptive! 100% of the time / matches I play (ALWAYS).How often does the issue occur? CHOSE ONE DELETE THE REST! Since the most recent update, the colour mood of a map/scenario does not affect the appearance in any way, even though map lighting is enabled. These details are CRITICAL DO NOT skip them or your issue may not be reviewed.ĭESCRIBE THE ISSUE IN DETAIL (below).
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